Summary
The popular brand of ice pops, Bomb Pop, is collaborating withRobloxto bring the summer treat to one of its major online attractions, the roleplaying game Bayside High School. Bomb Pop is kicking off the tail end of summer forRobloxfans with an event called the “Chillest Summer Ever” at its in-game summer camp, Camp Bomb Pop, which opened on Aug. 1.
Aside from hosting a variety of minigames and evengames based on licensed properties like anime,Robloxdoubles as a shared online social platform where users can express themselves however they see fit. The popular roleplaying game Bayside High School is just one of the many games that promote this kind of social expression, even offering its own exclusive items only usable within the game, with more to come as the Bomb Pop collaboration begins.
Bomb Pop revealed its new addition to the metaverse inRobloxon Thursday via a trailer that confirmed plans to open a virtual summer camp within the Bayside High School game. According to Bomb Pop Senior Brand Manager Alnese Thomas, the intention behind the collaboration was to giveyouth who spend a lot of time online inRobloxa chance to experience summer camp from their own homes.
Unlockable Bomb Pop Collaboration Items
Camp Bomb Pop is open now inside the Bayside High School game inRoblox,offering a variety of limited-edition items themed after the ice pop brand, like multicolored kayaks, hammocks, grills, and various other things. Each item is unlockable for permanent use in the game, and will provide more options for players to decorate their campsites as they see fit.
It may come as a surprise to some that this is not the first time Bomb Pop has appeared inRobloxin an official capacity, as they are already coming off of a successful collaboration withthe hugely popular Restaurant Tycoon 2.According to the company, Bayside High School, much like Restaurant Tycoon 2 before it, was chosen due to its recent surge in players, indicating that it might end up trending.
Given that the game has earned over 357 million player visits in just under a year and a half since it first debuted in 2023, Bomb Pop’s choice to bring its brand into Bayside High School begins to make sense. While Bayside High School has yet to breach the list of the top 10 most played games onRoblox,being beaten out by the likes of Brookhaven andthe anime fighting game Blox Fruits, a collaboration with a major brand like Bomb Pop may help to boost its numbers.
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WHERE TO PLAY
Roblox is home to an ever-expanding library of community-created worlds and experiences. Whether you’re in the mood for an epic role-playing adventure game or just want to hang out with your friends, there’s always something new and exciting to play.Connect with friends and millions of players from around the world across Xbox One, computers, smartphones, tablets, and virtual reality devices.Mix-and-match accessories, body parts, and more to customize your avatar. You can be anything you want to be: a ninja pirate, a mermaid princess, a robot wizard, the possibilities are limitless.
