Summary
Concordhas only sold around 25,000 copies during its first five days on the market, an industry analyst said. The figure suggests thatConcordis off to an extremely rough start that will be difficult to recover from.
The first-person hero shooter hit the market on August 23 as the debut game from Bellevue, Washington-based Firewalk Studios. Some 16 months ahead of its release,Sony acquired Firewalk Studiosfor an undisclosed sum, indicating that the gaming giant was bullish onConcord’s prospects.
Concord Sold Only 25,000 Units in Its First 5 Days, Analyst Says
But the company’s bet is far from paying off, as suggested by some recent estimates from industry analyst Simon Carless. Speaking toIGN, Carless said that the hero shooter had only sold around 25,000 units as of August 28, five days following its release. PlayStation users account for the majority of its meager customer base, with the analyst estimating that the PS5 version ofConcordsold approximately 15,000 copies during the observed period.
Carless’s report is far from the first indicator that the hero shooter is having an underwhelming launch. According to publicly available data scraped by SteamDB,Concordis also off to a rough start on Steam, with the game’s all-time concurrent player peak sitting at only 697 people as of August 31. Since concurrent player peaks typically account for roughly 20% of global sales on Valve’s Storefront, the 10,000ConcordPC sales cited by Carless may actually be an overestimate. Granted, the hero shooter was also released on the Epic Games Store, though it’s presently unclear how much Steam’s smaller rival contributed toConcord’s PC sales.
Concord Is Doing Worse Than Some of the Biggest Live-Service Flops in Recent Memory
For reference, the widely pannedSuicide Squad: Kill the Justice Leaguepeaked at nearly 13,500 players on Steam shortly following its early February 2024 release. Going by this metric,Concordis also doing much worse than one of Xbox’s biggest flops,Redfall, which had over 6,000 concurrent Steam players in mid-2023.
Why Is Concord Failing?
The game’s low launch sales are all the more troublesome relative to the fact thatConcordspent around eight years in development, with its pre-production starting even before Firewalk Studios was officially founded in 2018. While its $40 price point didn’t do it any favors in a genre filled with free-to-play alternatives, it is ostensibly not the only reason why the game is failing. According to some industry watchers,Concord’s lack of commercial momentum also partially stems from its inability to differentiate itself from its many rivals, as well as its minimal marketing cycle that was barely three months long.
Concord
WHERE TO PLAY
Assemble your crew of Freegunner space outlaws and team up online with friends for thrilling 5v5 PVP modes across the galaxy in Concord.Concord is a new team-based first-person shooter for PS5® and PC*. Handpick your personal roster of Freegunners from the crew of the Northstar – a group of outlaws and adventurers working as guns-for-hire.ASSEMBLE YOUR CREWFrom powerful mystics to skilled gunslingers and helpful healers, each Freegunner brings their own unique skills, personality, and abilities that cater to a wide-range of playstyles.Create your own custom squads of Freegunners with Crew Builder to bring an arsenal of different role types to the match or focus on your favourite characters to master their gameplay and unlock unique modifiers, cosmetics, background lore, and more – you decide when to play your characters and how you impact the match.PLAY. PROGRESS. PERSONALIZE.Earn and unlock a wide range of character customization items and learn more about the characters, worlds, and factions in the Concord Galaxy with the Galactic Guide.You’ll also be able to progress toward and unlock Freegunner Variants—versions of each of the 16 Freegunners with added Combat Trait modifiers to their base abilities. As you learn and master the characters, Combat Traits empower you to tailor each character to your playstyle.
